i have no warmth for saturn buyers

why do you buy a car that excels in no area?

every car manufacterer has their gimmick. honda their gas milage. toyota dependability. volvo safety. acura their asianness. mecerdes best luxury. bmw also luxury but trying not to be snotty about it. ford americanness. saturn nothing.

the only thing that comes to mind for saturn is their mediocrity

that says to me "look, i bought a saturn, i have no personality"