2 things:

1. i'm the type of person who drives by a church or a mortuary and thinks.......
i wonder how many people ate at the burger king across the street after they just saw a dead body, or got married

2. there was a man near my house, holding a sign in front of a jiffy-lube type place, the sign said "Repair Rip-Off"
simple, yet effective, i think he stopped their business for the day because they overcharged him on automotive repairs

that man was my hero for the day.